The Empathetic Product Manager - Basic
This course provides product managers with a comprehensive understanding of empathy and empathy-adjacent soft skills, as well as guidance on how to apply them throughout the product development lifecycle.Â
The course is divided into two parts: Basic and Advanced. In the Basic course, you will learn how to cultivate empathy, master active listening, develop user personas and empathy maps, and communicate effectively with stakeholders through self-paced learning modules.
Example Curriculum
Welcome!
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Module 1: Foundations of Empathy in Product Management
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- Introduction
- What is Empathy?
- Empathy in Product Management
- Why Empathy is Crucial
- Empathy Isn't Just One Thing
- Cognitive Empathy
- Emotional Empathy
- Compassionate Empathy
- Empathy is Not Just a Phase - Its a Mindset
- The Payoff Benefits of Empathy
- Innovation and Relationships
- Broader Impact on Team and Decisions
- Key Takeaways
- Article: Empathy: The Key to Unlocking Exceptional Product Management
- Thank you and Next Steps
- Case Studies
- Brainstorm
Module 2: Mastering Active Listening
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- Mastering Active Listening For Product Discovery
- Active Listening vs Passive Hearing
- Core Techniques - Being Present
- Core Techniques - Encouraging Elaboration
- Core Techniques - Processing and Validating
- Core Techniques - Deeper Insights
- Applying Active Listening in Product Management
- Barriers to Effective Listening
- Overcoming Barriers and Continuous Practice
- Module 2 Key Takeaways
- Module 2 Activities and Looking Ahead
- Practice Exercise
- Reflective Writing
Module 3: Personas and Empathy Mapping
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- Understanding the User's World
- Developing Comprehensive User Personas
- Sample Persona and Recommended Data
- Grounding Personas in Research
- Making Personas Actionable and Relatable
- Utilizing Empathy Mapping Visualizing the Users World
- Building an Empathy Map
- Sample Empathy Map Structure
- Synthesizing Insights Research Empathy
- Synthesis in Practice Example
- Personas and Empathy Maps - Guiding Product Decisions
- Module 3 Key Takeaways
- Module 3 Activities and-Looking Ahead
- Activity - Part 1
- Activity - Part 2,3,4 - User Persona, Empathy Map, and Written Reflection
Module 4: Empathetic Communication Strategies
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- Communicating with Empathy
- Identifying Key Stakeholders
- Understanding Different Stakeholder Perspectives
- The Importance of Empathetic Communication
- Empathetic Communication Strategies - Validating and Understanding
- Empathetic Communication Strategies - Educating and Aligning
- Empathetic Communication Strategies - Framing and Appreciating
- Navigating Difficult Conversations Empathetically
- Influencing Without Authority - The Power of Empathy
- Module 4 Key Takeaways
- Module 4 Activities and Looking Ahead
- Module 4 Writing Prompt
- Module 4 Case Study Analysis
The Empathetic Product Manager - Basics Recap
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days
days
after you enroll
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