Module 1: Foundations of Empathy in Product Management
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Introduction
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What is Empathy?
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Empathy in Product Management
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Why Empathy is Crucial
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Empathy Isn't Just One Thing
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Cognitive Empathy
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Emotional Empathy
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Compassionate Empathy
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Empathy is Not Just a Phase - Its a Mindset
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The Payoff Benefits of Empathy
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Innovation and Relationships
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Broader Impact on Team and Decisions
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Key Takeaways
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Article: Empathy: The Key to Unlocking Exceptional Product Management
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Thank you and Next Steps
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Case Studies
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Brainstorm
Module 2: Mastering Active Listening
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Mastering Active Listening For Product Discovery
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Active Listening vs Passive Hearing
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Core Techniques - Being Present
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Core Techniques - Encouraging Elaboration
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Core Techniques - Processing and Validating
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Core Techniques - Deeper Insights
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Applying Active Listening in Product Management
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Barriers to Effective Listening
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Overcoming Barriers and Continuous Practice
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Module 2 Key Takeaways
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Module 2 Activities and Looking Ahead
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Practice Exercise
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Reflective Writing
Module 3: Personas and Empathy Mapping
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Understanding the User's World
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Developing Comprehensive User Personas
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Sample Persona and Recommended Data
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Grounding Personas in Research
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Making Personas Actionable and Relatable
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Utilizing Empathy Mapping Visualizing the Users World
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Building an Empathy Map
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Sample Empathy Map Structure
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Synthesizing Insights Research Empathy
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Synthesis in Practice Example
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Personas and Empathy Maps - Guiding Product Decisions
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Module 3 Key Takeaways
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Module 3 Activities and-Looking Ahead
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Activity - Part 1
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Activity - Part 2,3,4 - User Persona, Empathy Map, and Written Reflection
Module 4: Empathetic Communication Strategies
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Communicating with Empathy
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Identifying Key Stakeholders
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Understanding Different Stakeholder Perspectives
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The Importance of Empathetic Communication
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Empathetic Communication Strategies - Validating and Understanding
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Empathetic Communication Strategies - Educating and Aligning
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Empathetic Communication Strategies - Framing and Appreciating
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Navigating Difficult Conversations Empathetically
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Influencing Without Authority - The Power of Empathy
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Module 4 Key Takeaways
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Module 4 Activities and Looking Ahead
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Module 4 Writing Prompt
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Module 4 Case Study Analysis
The Empathetic Product Manager - Basics Recap
